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Wanted: More Leads!!!

Most business owners assume that they must invest big dollar amounts in new marketing campaigns in order to increase their lead generation. However, there are some very easy, cost-effective ways to exponentially increase your leads.

1. Contact your existing customers: It is six times easier to sell to an existing customer than to sell a new customer. If you concentrate on and stay in contact with your existing customers, they are more likely to do more business with you. Think about new or complementary products that they may be interested in. Give them a call just to say hello and ask them how it is going. They will greatly appreciate your interest and will become your advocates.
   
   
2. Implement referral programs: Your satisfied customers, happy employees and devoted friends/family will want you to succeed in your business endeavors. Ask them if they know of other like-minded customers who may be interested in your services. If you ask most people for help, they are usually willing to work with you. When asking for referrals, be specific with your associates. For example, ask them, "I am looking for people interested in getting in better health through new exercise programs", or "My ideal client is a business owner with revenues between $1million and $10 million."
   
   

   • Identify a number of potential referral sources for the next year.
     
     
   • Schedule a lunch/breakfast with each referral, each month.
     
     
   • That will result in 12+ meetings and exponentially more new business contacts.
     
     
3. Cold Calling: Want to know a quick and low-cost strategy that can generate massive results in your business, if practiced regularly? Simple techniques, like old-fashioned phone calls to suspects, warm leads or referrals, are usually used.  The chief excuse of business owners for not using cold calling is lack of time. If you can't (or won't) do it, identify a resource within your team to handle this important task.
   
   

   • Discipline yourself to stop what you're doing for five minutes a day, and make calls.   Just two calls per hour, every business day, will yield hundreds of calls over a year. If you have a target list, you could place a call to each, once every quarter to let them know you're there and you care!  Remember, even if today they are buying what you're selling from someone else, you can position yourself to be the second choice for when things change!
     
     
   •  Focus on results, and set a daily goal; make calls until you reach the goal. This may be to get an appointment, sale or new referral (as appropriate.) In no time, this will become an effective habit/tool for growing your business. Once you've achieved your goal for the day, congratulate yourself and then go about doing the other tasks that confront you.

Always go by the equation: Massive action equals massive results or ma=mr.

Referrals As Lead Generators

Referrals: Referrals are one of the most powerful lead generators in the world.  It is a cheap and very effective, not to mention, extremely desirable situation when people start spreading the word for you.

Obviously this is achieved by offering exceptional value and service, but it can be further promoted by using special referral programs.

For example, you may reward someone who introduces their friend with a free weeks membership, or it could even be a ‘spotters’ fee paid in the form of a gift voucher.

The key is not taking referrals for granted and rewarding those who are your best ambassadors.

Hints and Tips:

1. Offer a scheme where people know what they get for a referral.
2. Be very generous with those who spread the word – think of what you would have to spend on advertising to get the same results.
3. Talk to other businesses that complement yours…you may be able to do a little reciprocal referring.
4. Test and Measure.

Test & Measure:

It’s strange, but just testing and measuring can help increase your number of leads.  Knowing where your customers come from gives you the power to make smart decisions about what to spend your marketing money on.

Hints and Tips:

1. Keep meticulous records of where all leads are derived from and how much they spend.
2. Monitor how well every single product sells, and WHY it’s selling.
3. Keep running marketing that works, even if YOU are bored of it.

"The Common Problem Facing Every Business"

From the Desk of David Pham

Dear Business Associate:

I don't have to tell you how important referrals are to your business.  If you're a business owner or an independent professional, you know that referrals are the lifeblood of your business.  

If that's the case, why aren't you getting more referrals?

Why don't ALL your new customers come from referrals?  You probably provide an excellent product and deliver the highest quality of service.  No doubt you have a great reputation and your customers love you.  If that's really the case (and I believe it is), why aren't you getting more referrals?

In my humble opinion, there are two reasons why you're not getting more referrals -- the first one is...

1. You Get Absolutely Sick At the Thought of Asking for a Referral

and...

2.  Your Customers Are Too Busy (or Lazy) to Give You Referrals

If you fall into the first category, you're not alone.  You and most other business people and independent professionals get ill at the thought of asking for referrals.  If you're like me you simply HATE asking for referrals.

Do you...

• Hate imposing on your good customers who have become your personal friends?

• Feel like a multi-level marketer begging friends and family members for the names and contact information of their close friends?

• Get tired of trying to memorize silly referral scripts to manipulate your friends?

• Dislike the embarrassment and shame you feel when being rejected?

• Get sweaty palms and a sick feeling just getting up the nerve to ask?

or...

• Are you tired of getting promises for referrals that never materialize?

• Are you frustrated by giving lots of referrals but getting none in return?

• Have a difficult time getting your customers or clients motivated to talk about you?

• Are you irritated because you have no control over the referral process?

If this describes you in the least bit, then the Instant Referral Systems program was developed specifically for you.  You see, the beauty of this program is that you can...

Instead of relying on customers, clients, friends, or "centers of influence" to have to remember to talk about your business to their network of friends, the Instant Referral Systems program will show you how you get referrals without having to ask for them.

In fact, the Instant Referral Systems program will allow you to...

• Never have to ask another person face-to-face for a referral ever again.

• Get all the referrals you can handle with the pride and dignity that you deserve.

• Put robotic referral systems in place that keep working day in and day out.

• Get highly qualified referrals that are  eager to do business with you.

• Incentivize customers so that they're highly motivated to talk about your business.

• Get customers and clients to tap deep into their network to give you referrals.

• Give you complete control over the amount of referrals you get.

Isn't that what a high-performing referral program is supposed to do? 

Remember, not all referral programs are the same.  From my long-time business consulting experience I've seen many referral programs and have concluded that...

"...There are Three Types of Referral Programs, (1) Ones  that Don't Work, (2) Ones that Bring Mediocre Results, and (3) Those that Have the Ability to Transform Your Business.  Here's How to Tell the Difference..."

The best referral programs that have the power to transform your business all have these five characteristics:

1. They are systematic.  This means that the referral program can be replicated over and over again with the same or better results.  The best referral systems keep on generating referrals automatically.

2. They work on a one-to-many basis.  High performance referral systems get multiple people to refer your business simultaneously (Note: This is one of the problems with asking for referrals -- it's a one-to-one type of referral program, not a one-to-many).

3. They have the ability to tap into people's networks.  Transformational referral systems tap deep into people's network of friends, family, and associates.  They don't just stop at the occasional, one-off referral.

4. They use incentives to motivate people to refer.  Let's face it -- most people are either lazy or too busy to care about your business so the best referral systems use an incentive system to keep the referrals flowing.

5. They refer people to high quality products and services. - No referral system will run for a very long time without having a high quality product or service to back it up (This is your responsibility).

With most of the referral programs in the Instant Referral Systems package you'll be able to...

"Turn Up or Down Your Referral Streams at Will Like a Fine-Tuned Furnace.  If You Want More Referrals -- You Just Turn Up the Heat!"

The reason you can do this is because the Instant Referrals program is a collection of SYSTEMS that are proven to work.  A system, is a process, which produces results that are, (1) predictable, (2) consistent, and (3) replicable meaning that they work the same way, over and over and produce the same results every time.

I get excited about referral s-y-s-t-e-m-s because they...

S - Save

Y - Your

S - Self

T - Time

E - Energy and

M - Money

And that's exactly what the Instant Referral Systems program will do.  It will save you time, energy, and a lot of money.  Nearly every referral idea in this package consists of a systematic process that works every time, over and over again.

Nearly all the referral ideas revealed in the Instant Referral Systems program require NO asking for referrals.  What they do is get OTHER PEOPLE to ask for you.  That's called "leverage."  Leverage is when you put forth a small effort into something that provides exponential returns. 

That's what the Instant Referral Systems program is about.  Leveraging your time and relationships to reach a multitude of people that you never would have been able to reach without spending an immense amount of hard earned money on mass advertising.