Tips, Techniques and Strategies For Growing ANY Business Even in the Toughest Economies
Table of Contents
Introduction
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Increasing Your Effectiveness
Exposure To New Ideas
How We Retain Information
Five Steps Of Learning And Retention
Action Makes the Difference
The Business You’re In
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1. Achieving Outstanding Business Success |
What Failures Don’t Like to Do
Eight Personal Qualities For Success
Six Personal Abilities Help Guarantee Results
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2. How Do Your Customers See You? |
Five Types Of Salespeople
How Do Your Customers See You?
What Your Customers Really Want
Products and Services, or Advice?
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3. How Much Are You Worth? |
Three Keys For Success
Obtaining Superior Rewards
Guaranteeing Business Success
The Law Of Unlimited Abundance
Disney’s Law Can Work For You!
You Reap What You Sow
The Customer Signs Your Paycheck
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4. Why People Buy |
People Buy For The Benefits
Motives For Buying
The Loyalty Of The Customer
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5. The Main Purpose Of Your Business |
Knowing How To Profitably Attract Quality Customers
Ethically Exploit Their Maximum Financial Potential
Convert Your Customers To Advocates Who Actively And Enthusiastically Refer You To Others
Keep Your Customers For Life
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6. The Four Primary Ways To Grow Your Business |
Get More Customers
Get Your Customers To Make Larger Average Purchases
Get Your Customers To Buy From You More Often
Extend Your Customers’ “Average Buying Lifetime”
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7. How Much Are Your Customers Really Worth? |
Knowing The Value Of Your Customers Influences The Way You Treat Them
Knowing The Value Of Your Customers Influences How Much You Can Spend To Get A New One, Or Keep An Existing One
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Epilogue |
1. EVALUATION
2. RESEARCH
3. PERSONALIZATION
4. IMPLEMENTATION
5. REVIEW
6. GO FOR IT! |
